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Email-First Retention for E-Commerce Brands

Email & SMS retention systems

Email-First Retention for E-Commerce Brands

Email & SMS retention systems that grow your revenue.

that grow your revenue.

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At The Clever Inbox We create, optimise, and scale retention channels that help DTC brands turn email & SMS into a predictable revenue engine powered by segmentation, lifecycle strategy, and buying psychology.

Trusted by Top Retention & DTC Technology Partners

Dataships
Score
Skio
Funnel

Turn Your Inbox Into a Profit Engine

  • Advanced segmentation
  • Lifecycle automation
  • Behaviour-driven campaigns
Segmentation Frameworks
Lifecycle Flows
Email & SMS Strategy
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What We Do Best

Clarity, strategy and retention that compounds.

We use data, creativity, and buying psychology to turn customers into loyal repeat buyers and grow LTV without spending more on ads.

Strategy

We build your retention foundation: lifecycle planning, customer journeys, and revenue-focused channel strategy designed to grow LTV predictably.

Segmentation

We turn customer data into actionable groups, enabling precise targeting, smarter messaging, and personalised experiences that drive repeat purchases.

Automation & Optimisation

We build your retention foundation: lifecycle planning, customer journeys, and revenue-focused channel strategy designed to grow LTV predictably.

Design & Copy

We craft clean, conversion-focused creative and psychology-led messaging that resonates, builds loyalty, and turns browsers into repeat buyers.

Our Results Speak for Themselves

We help DTC brands unlock predictable revenue through segmentation, lifecycle automation, and strategic email & SMS execution.

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Average retention channel growth in the first 90 days
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Brands scaled through retention systems

Brands scaled through retention systems

Everything we build—strategy, segmentation, creative, automation—is engineered for long-term LTV.

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We Drive Consistent, Compounding Growth

Everything we build — strategy, segmentation, creative, automation — is focused on maximising LTV and repeat purchase rates.

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Average Client Satisfaction

Where Cunning Meets Conversion

Email-First Retention Experts for DTC Brands

We help brands turn the inbox into a profit engine. Rising CAC demands stronger LTV performance. This is delivered through segmentation, behavioural insight, and lifecycle architecture aligned with acquisition.

Our Resolved Cases

Real Results From Our Retention Work

Email & SMS — January 16, 2024

How We Increased LTV by 42% for a DTC Skincare Brand

We rebuilt their lifecycle flows, introduced behaviour-based segmentation and optimised post-purchase messaging — resulting in meaningful revenue compounding month after month.
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E-Commerce — December 11, 2023

Reactivating 28% of Dormant Customers With Automated Winback Journeys

A data-driven customer map and a personalised winback series brought thousands of inactive customers back into the buying cycle.
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Retention Strategy — November 22, 2023

Building a High-Intent Segmentation System for a Fast-Growth Apparel Brand

We segmented their audience by buying behaviour, intent and lifecycle stage, lifting campaign revenue and boosting CTR and repurchase rates.
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Lifecycle Automation — October 03, 2023

Scaling Repeat Purchases With a Post-Purchase Strategy for a DTC Home Goods Brand

We created a multi-touch post-purchase sequence that educated, nurtured and upsold customers — resulting in stronger retention and higher AOV.
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Let's Collaborate

Ready to Grow Your Retention With Us?

Whether you want a full audit, a strategy rebuild or ongoing retention management — we’re here to help.

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Testimonial

What Our Clients Say About Working With Us

Blane Cassar
Blane Cassar

Head of Marketing — Duelbits

“Love working with The Clever Inbox. Extremely proactive, fast, and sharp. They understand the crypto + iGaming lifecycle better than any agency we’ve tried. Their segmentation, flows, and retention strategy are elite.”

Caroline Attard
Caroline Attard

CMO — CasinoBet

"The Clever Inbox have been a game changer. They're true experts in email, SMS, and lifecycle strategy not just campaign senders. Super responsive, full of smart suggestions, and always pushing our retention numbers forward. Creative is clean, strategy is solid, and nothing is ever too much trouble. Easily one of the best partners we've worked with."

Marie-Ann Lynch
Marie-Ann Lynch

Head of Propositions — Entain

“Brilliant team to work with. The Clever Inbox dig deep into data, customer behaviour, and journey mapping. Their ideas are always thoughtful, strategic, and backed by clear logic. They’ve helped us tighten our propositions.”