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We combine advanced automation and smart segmentation with beautiful, on-brand campaigns to create meaningful, personalised customer relationships. Through clear brand storytelling and data-led execution, we turn inboxes into a powerful retention and revenue channel.

Trusted by Top Retention & DTC Technology Partners

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Our Resolved Cases

Real Results From Our Retention Work

Email & SMS — January 16, 2024

How We Increased LTV by 42% for a DTC Skincare Brand

We rebuilt their lifecycle flows, introduced behaviour-based segmentation and optimised post-purchase messaging — resulting in meaningful revenue compounding month after month.
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E-Commerce — December 11, 2023

Reactivating 28% of Dormant Customers With Automated Winback Journeys

A data-driven customer map and a personalised winback series brought thousands of inactive customers back into the buying cycle.
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Retention Strategy — November 22, 2023

Building a High-Intent Segmentation System for a Fast-Growth Apparel Brand

We segmented their audience by buying behaviour, intent and lifecycle stage, lifting campaign revenue and boosting CTR and repurchase rates.
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Lifecycle Automation — October 03, 2023

Scaling Repeat Purchases With a Post-Purchase Strategy for a DTC Home Goods Brand

We created a multi-touch post-purchase sequence that educated, nurtured and upsold customers — resulting in stronger retention and higher AOV.
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1

Diagnose

Clarity before execution. Always.

We start by uncovering where revenue is leaking and why.
Through a deep inbox and lifecycle audit, we analyse data, segmentation, deliverability, and attribution to identify your highest-impact retention opportunities.

 

2

Architect

Systems beat campaigns. Every time.

With insight in hand, we design a complete retention architecture. From lifecycle flows to behavioural segmentation and offer logic, everything is built to work alongside your acquisition — not in isolation.
3

Execute

Strategy meets sharp execution.

We bring the system to life with conversion-led copy, clean design, and precise technical setup. Every flow is QA’d, launched, and optimised for real-world performance — email first, SMS where it adds value.
4

Optimise

Retention never stands still.

Once live, we test, refine, and compound results. Through continuous A/B testing, cohort analysis, and revenue-focused reporting, we double down on what works and remove friction everywhere else.

Testimonial

What Our Clients Say About Working With Us

Blane Cassar
Blane Cassar

Head of Marketing — Duelbits

“Love working with The Clever Inbox. Extremely proactive, fast, and sharp. They understand the crypto + iGaming lifecycle better than any agency we’ve tried. Their segmentation, flows, and retention strategy are elite.”

Caroline Attard
Caroline Attard

CMO — CasinoBet

"The Clever Inbox have been a game changer. They're true experts in email, SMS, and lifecycle strategy not just campaign senders. Super responsive, full of smart suggestions, and always pushing our retention numbers forward. Creative is clean, strategy is solid, and nothing is ever too much trouble. Easily one of the best partners we've worked with."

Marie-Ann Lynch
Marie-Ann Lynch

Head of Propositions — Entain

“Brilliant team to work with. The Clever Inbox dig deep into data, customer behaviour, and journey mapping. Their ideas are always thoughtful, strategic, and backed by clear logic. They’ve helped us tighten our propositions.”